I was surprised when I was in Dublin last month at the Web Summit and met several people who knew me. These would have been people that I may have emailed or “bumped into” online, but had never actually met. Others I might have only met once before and it could have been months/years ago.
I thought I would share some of the ways that I have found useful to help others to remember who I am. Rather than me just being preachy, as I hate that, I’m also hoping to hear some of your (constructive) advice on the matter. I’m far from being a stalwart of personal branding, so any other tips would be greatly appreciated.
1. Photograph on your business card
This nugget of advice came from former Apprentice TV Show judge, Brian Purcell. It may not give your card the most corporate feel but it certainly does help with putting a name to the face.
Occasionally when I give someone my card they say they recognise the photo from twitter or Linkedin. This further builds the relationship and engagement as they may connect with you online, and this leads me onto my next point.
2. Use same photo across platforms
Using the same picture on your Linkedin, Twitter and business card helps others to recognise you and interact with you on different sites. Many times people recognise faces before they remember names. Using a caricature version of yourself as a profile picture doesn’t help with building “facial recognition” though. Perhaps if you run a business you may want to use your company logo as your profile picture, but just be aware that this may lose a part of the personal touch.
3. Learn other’s names
When I first started college I used to enjoy saying hello to lecturers and colleagues with their first names. Besides this having a positive emotional effect on them (people like hearing their name), it also makes them think about your name and remember it for the next time. It can be slightly awkward if someone knows your name and you don’t know theirs.
4. Be visible
The people whose names I find easiest to remember, aren’t those who I interact regularly with online, but those who I meet at events and interact with online semi-regularly. This is taking a “best-of-both worlds” approach, because you can not replace face-to-face interaction.